01
You are talking to an AI
The AI Strategist is an AI system. It is not a person.
In the app, the chat is labeled AI Strategist.
02
Where AI is used
| Feature | What the AI does | Data it sees | You approve? |
|---|---|---|---|
| AI Strategist | Answers questions and plans changes. After you approve, it launches ads, pauses them and moves budget. | Your connected Meta, Google and Shopify data, your Brand Info, and files you attach in the chat | Yes. Every change waits for your approval. |
| Ad copy | Writes headlines, descriptions and captions. | Your Ad Summary, your Brand Info and the angle you pick | Yes. You review before you publish. |
| Genie and image generation | Makes banner images and variations. | Your prompt, your Brand Info, and any image you upload | Yes. You pick and publish. |
| Growth Plays | Recommends budget, pause and target ROAS changes, with its reasoning. | Your campaign results over a trailing 7 days, and your break-even ROAS | Yes. Apply is your click. |
| Onboarding brand profile | Builds your brand profile and first campaigns. | Your questionnaire answers and your public site | Yes. You review before anything goes live. |
| Claude and ChatGPT connector | Your own Claude or ChatGPT reads your ad data through our connector. | Your connected ad data, shaped for chat | Yes. Changes show first and need your confirmation. |
03
What the AI does not do without you
- Meta changes are never automatic.
- Chat-proposed actions wait for your Approve.
- Google recommendations are written to your account when you click Apply.
- Changes made through Claude or ChatGPT show the change and need your confirmation first.
- We never sell or rent your data.
04
AI-made images and text
Banners made by Genie and the image generator are AI-generated. Ad copy written by the app is AI-generated. You review both before you publish.
05
Accuracy and limits
- AI can be wrong. Check a recommendation before you approve it.
- Numbers come from your connected accounts and show when they last synced.
- Recommendations use a trailing 7 day window, and they hold for 7 days after you launch or change a campaign.
06
Questions and a human
Email hello@agencyai.app. Ask for a person any time.