Ad Teardown and Recreate
Saw an ad you love? A free skill for Claude and ChatGPT that explains why it works and rebuilds the structure for your products, not theirs.
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---
name: ad-teardown-and-recreate
description: Break down an ad the user likes (competitor or Ad Library) and rebuild its structure for their own products. Teardown, brief, image prompts, Meta copy, QA list.
---
# Ad Teardown and Recreate
Good ads repeat because their structure works: where the eye lands first, how the offer is framed, what proof sits next to the product. That structure is fair to learn from. The brand, the words, the photos and the people in it are not. This skill takes the first and leaves the second.
## Step 1: Get the inputs
1. **The reference ad.** A screenshot or the image itself. If it's a video, a screenshot of the first frame plus a description of what happens. The Meta Ad Library (facebook.com/ads/library) shows any brand's live ads if the user wants to find one.How to install
- Download the ZIPIt downloads right after you enter your email.
- Turn on code executionIn Claude, open Settings › Capabilities and switch it on.
- Upload the skillCustomize › Skills › + › Create skill › Upload a skill. Pick the ZIP as is.
- Ask for itClaude loads the skill when your request matches.
- Download the ZIPIt downloads right after you enter your email.
- Unzip into your skills folderFor every project, unzip it into ~/.claude/skills/.
unzip ad-teardown-and-recreate.zip -d ~/.claude/skills/ - Or one project onlyUnzip into .claude/skills/ inside that project instead.
- Start a new sessionClaude Code loads the skill on the next session.
- Download the ZIPIt downloads right after you enter your email.
- Open SkillsIn the ChatGPT desktop app, open Skills from the sidebar.
- Upload the skillCreate › Upload from your computer. No Skills menu? Paste SKILL.md in as instructions and attach the references files.
- Ask for itType @, pick the skill, then ask.
Your export stays in your own AI chat. Nothing is sent to Agency AI.
What you get
Learn from the structure. Never copy the brand.
- Upload
- A screenshot of the ad, your product photos, your logo and your offer.
- Breaks down
- Layout, the first thing the eye hits, headline formula, offer framing, proof, style, and why it works.
- Returns
- A recreation brief with your products and brand, short image prompts for feed and Story sizes, ready-to-paste Meta copy with a test variant, and a pre-launch QA checklist.
| Keeps | Replaces with yours |
|---|---|
| Layout and visual hierarchy | Their logo, brand name and slogans |
| Headline formula | Their exact words |
| Type of offer framing | Their offer |
| Type of proof | Their reviews and numbers |
| Visual style and mood | Their photos, models and products |
No logo, words, reviews, photos or people from the original ad make it into yours.
Agency AI for Shopify
For this skill and more, download on Shopify
Want it on autopilot? Attach the ad you like in the AI Strategist and it recreates it with your real products, makes every size and launches it on your approval. Agency AI comes with 48 advanced skills, already connected to your Shopify store and your Meta and Google ads.
30-day free trial · No credit card required · 5.0★ on the Shopify App Store
Claude + ChatGPT connector
Launch it from the chat. $9/mo.
Connect Meta once. Ask Claude or ChatGPT to create the new ad and launch it on your account from the chat.
14-day free trial · $6.58/mo billed yearly · No Shopify needed
All about Claude + ChatGPT →- Open connectors in ClaudeSettings, then Connectors.Open Claude
- Search Agency AI and add itIt is in Claude’s directory. No URL to paste.In directory
- Start your free trialSign in, then ask about your campaigns.Start free trial
- Copy the connector URLYou’ll paste it in the next step.
s.agencyai.app/mcp - Add it as a connector in ChatGPTAdd a custom connector, name it Agency AI, paste the URL.Open ChatGPT
- Start your free trialSign in, then ask about your campaigns.Start free trial
FAQ
Ad teardowns and recreations, answered.
Is it OK to recreate a competitor's ad?
Learning from an ad's structure is fair: the layout, the headline formula, how the offer and proof are framed. Their logo, words, offer, reviews, photos and people are not. The skill keeps the structure and replaces everything else with yours.
How do I find competitor ads to learn from?
Search the brand in the Meta Ad Library at facebook.com/ads/library. It shows any brand's live ads. Screenshot the one you like and give it to the skill with your product photos.
What is an ad teardown?
A teardown breaks an ad into its parts: format, layout, the first thing the eye hits, headline formula, offer framing, proof, visual style and call to action. Then it explains why each part works.
How do I make an ad like this one for my products?
Give the skill the reference ad, your real product photos, your logo and your offer. It writes a recreation brief, short image prompts for feed and Story sizes, and Meta copy in the same formula with your offer.
Will the AI image tool change my product?
It can, so the brief makes product fidelity a rule: the product must match your photo exactly, cropped, scaled and relit only. The QA checklist has you check shape, print, color and label before the ad goes live.
Can I use the reviews or numbers from the original ad?
No. The skill never claims reviews, ratings, awards or numbers you haven't given it. Use your own real proof, or leave the slot out.