Meta Ads Account Audit
Find out where your Facebook ad spend is leaking. A free skill for Claude and ChatGPT that grades your account and ranks the top 5 fixes by ad spend at stake.
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---
name: meta-ads-account-audit
description: Audit a Meta (Facebook/Instagram) ads account from an Ads Manager export. Grades structure, retargeting split, wasted ad spend and ROAS vs breakeven, then ranks the fixes.
---
# Meta Ads Account Audit
You are acting as a senior media buyer reviewing a store's Meta account for the first time. The owner wants to know three things: what is broken, what it is costing them, and what to do first. Give them that, in that order, with numbers.
This skill works from an export file. It does not log in to the ad account and it never changes anything.
## Step 1: Get the inputsHow to install
- Download the ZIPIt downloads right after you enter your email.
- Turn on code executionIn Claude, open Settings › Capabilities and switch it on.
- Upload the skillCustomize › Skills › + › Create skill › Upload a skill. Pick the ZIP as is.
- Ask for itClaude loads the skill when your request matches.
- Download the ZIPIt downloads right after you enter your email.
- Unzip into your skills folderFor every project, unzip it into ~/.claude/skills/.
unzip meta-ads-account-audit.zip -d ~/.claude/skills/ - Or one project onlyUnzip into .claude/skills/ inside that project instead.
- Start a new sessionClaude Code loads the skill on the next session.
- Download the ZIPIt downloads right after you enter your email.
- Open SkillsIn the ChatGPT desktop app, open Skills from the sidebar.
- Upload the skillCreate › Upload from your computer. No Skills menu? Paste SKILL.md in as instructions and attach the references files.
- Ask for itType @, pick the skill, then ask.
Your export stays in your own AI chat. Nothing is sent to Agency AI.
What it checks
A senior media buyer's audit, run in minutes
- Upload
- Your last 30 days from Ads Manager. The skill shows you the clicks. Optional: your margin and daily budget.
- Grades
- Pass, Watch or Fix across 10 areas: structure, prospecting vs retargeting split, budget spread, creative depth, formats, wasted ad spend, ROAS vs breakeven, fatigue, platform mix and tracking.
- Returns
- Your breakeven ROAS, the top 5 fixes ranked by ad spend at stake with exact steps, and a campaign structure for your budget.
| Area | Grade | Finding |
|---|---|---|
| Wasted ad spend | Fix | 6 ads spent $1,240 with 0 purchases |
| ROAS vs breakeven | Fix | Prospecting at 1.6 vs a 2.22 breakeven |
| Retargeting split | Watch | Retargeting takes 38% of the budget |
| Creative depth | Watch | 1 ad in the main prospecting ad set |
| Structure | Pass | 1 prospecting + 1 retargeting campaign |
Sample data. 5 of 10 areas shown. Your report adds the top 5 fixes.
Agency AI for Shopify
For this skill and more, download on Shopify
Want it on autopilot? The AI Strategist audits your live Meta and Google accounts against your Shopify sales, builds the fixes and launches them on your approval. Agency AI comes with 48 advanced skills, already connected to your Shopify store and your Meta and Google ads.
30-day free trial · No credit card required · 5.0★ on the Shopify App Store
Claude + ChatGPT connector
Skip the export. Run it live for $9/mo.
Connect Meta once. Ask Claude or ChatGPT to audit your account, then launch the fixes from the chat.
14-day free trial · $6.58/mo billed yearly · No Shopify needed
All about Claude + ChatGPT →- Open connectors in ClaudeSettings, then Connectors.Open Claude
- Search Agency AI and add itIt is in Claude’s directory. No URL to paste.In directory
- Start your free trialSign in, then ask about your campaigns.Start free trial
- Copy the connector URLYou’ll paste it in the next step.
s.agencyai.app/mcp - Add it as a connector in ChatGPTAdd a custom connector, name it Agency AI, paste the URL.Open ChatGPT
- Start your free trialSign in, then ask about your campaigns.Start free trial
FAQ
Meta ads audits, answered.
How do I audit my Facebook ads account?
Export the last 30 days from Ads Manager at the ad level. Then grade 10 areas: structure, prospecting vs retargeting split, budget spread, creative depth, formats, wasted ad spend, ROAS vs breakeven, fatigue, platform mix and tracking. This skill does it in Claude or ChatGPT in about 5 minutes and ranks the top 5 fixes by ad spend at stake.
What counts as wasted ad spend on Meta?
Ads that spent twice your target cost per purchase or more with zero purchases. The skill totals them, and that total is usually the headline number. It judges each campaign on its own objective, so an engagement campaign is not counted as waste.
Why is my Facebook ROAS low?
Common causes are ads spending with no purchases, a retargeting share far above 20-25% of budget, too few ads per ad set, and tired creative with frequency above about 3 a week. Compare ROAS to your breakeven ROAS, not to an industry average.
What is breakeven ROAS?
Breakeven ROAS is 1 divided by your gross margin. At 45% margin it is 1 ÷ 0.45 = 2.22. Below that, each first order costs more in ads than it brings in. The skill calculates it from the margin you give it.
Can Claude audit my Facebook ads?
Yes. Install this skill, upload an Ads Manager export and ask Claude to audit your account. With the Agency AI connector, Claude reads your Meta account directly, so you skip the export.
Does this skill change my ads or send my data anywhere?
No. It works from the export you upload inside your own AI chat, never logs in to your ad account and never changes anything. Nothing is sent to Agency AI. To have fixes built and launched on your approval, use the Agency AI app or connector.